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史蒂夫·哈蒙独家中文博客

互联网风投与管理者,创业企业是谷歌Adsense概念创造者之一

 
 
 

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我是美国风投创始人和管理合作伙伴,曾担任过Jupiter Media公司VP,Paul Kagan Associates机构分析师,我的创业企业Applied Semantics2003年被谷歌收购,是谷歌Adsense概念创造者之一。现着重投资互联网领域,对中国互联网和网络新媒体有深刻研究。我写的《零重力1.0》和《零重力2.0》成为彭博社最畅销书籍,比尔盖茨、杨致远也读过我写的商业报告。在中国,我给网易科技独家供稿。hapn.cool try it!

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Lessons From Steve Jobs You Can Apply In Your Life  

2012-07-01 10:46:16|  分类: 默认分类 |  标签: |举报 |字号 订阅

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There's a popular myth surrounding Steve Jobs that the media sort of
created. The myth is that Jobs was hailed as a visionary and marketing
genius from the start.
Lessons From Steve Jobs You Can Apply In Your Life - Steve Harmon  - 史蒂夫·哈蒙独家中文博客
 
The fact is that from 1985 to 1996 the media could care less about Steve
Jobs. Few in Silicon Valley thought he was a super genius. Venture
capitalists ignored him.  He was doing things nobody understood, save a
few real fans and wacko visionaries.

These were the years when Apple Computer churned out Performas, flavors
of the week. Apple was nowhere.

And so was NeXt, Steve Jobs' company at the time.

Or so it seemed to most people.

That's because innovation is rare and not recognized by most people.
Most people look for instant paydays or market acceptance to validate
ideas. They're caught up in the winds of hype and hoopla. What does Wall
Street think?

The mainstream media does this daily.

The funny thing is that a short guy from Texas, Ross Perot, wasn't
caught up in the hype. He saw something in Steve Jobs and NeXt that
nobody else did.

Perot invested in Jobs and NeXt, investing $20 million for 16% of the
company. The "big name" venture investors, "smart money" and others
ignored NeXt. They were looking at PC application companies. Things like
accounting software, "real businesses."

Ultimately what NeXt became over the next few years was the rebirth of
Apple and Jobs. Along the way, an unknown researcher at a lab in
Switzerland used a NeXt in 1991 to create the World Wide Web. Yeah, that
small thing.

NeXt developed object-oriented software that revolutionized software
development. Jobs used a UNIX-based operating system to power the
machine, another original idea. UNIX and Linux power much of the Web
today.

In late 1996 Apple's failing fortunes prompted it to acquire NeXt for
$429 million in cash. Steve Jobs, who was kicked out of Apple a decade
earlier, was welcomed back with 1.5 million shares of Apple stock.

At the time, most media and few onlookers thought much of Apple, with or
without Steve or NeXt. Windows was king. PCs ruled. Windows 95 had just
debuted to fanfare in Madison Square Garden. Surely Apple was dead,
everyone just knew it. You couldn't get a money manager anywhere to buy
Apple stock.

Two years later the iPod was released.

Later the iPhone.

iPad.

And suddenly Steve Jobs was at the epicenter of technology, media and
adoration.

But who was there when Jobs was breaking through? Who were the true
believers in innovation, disruption, breaking the molds of the past and
into the future?

Ross Perot. Canon (they invested in NeXt). A handful of employees who
had followed Jobs from Apple. Others who "thought different" like Tim
Berners-Lee (now Sir Tim), who tweaked the NeXt into the Web.

Short list, huh? There were no Presidents, heads of state, super venture
capitalists, power dinners with the elite.

There were 6 employees and a guy named Steve.

Real innovation isn't recognized by everyone at first. True disruption
isn't hacked in a slap 'em up hackathon over a weekend. The larger
trends of technology and business aren't hitting the headlines.

Hype, hoopla and candy-coated media portrayal of technology fills the
daily "news."

It is hard to hear one hand clapping, as the Buddhist say. But if you
listen you can.

To truly "think different" takes courage, patience and understanding.
---

What lesson can you learn from Steve Jobs? Post your thoughts in the comments.

---
thank you, Steve Harmon
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