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史蒂夫·哈蒙独家中文博客

互联网风投与管理者,创业企业是谷歌Adsense概念创造者之一

 
 
 

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我是美国风投创始人和管理合作伙伴,曾担任过Jupiter Media公司VP,Paul Kagan Associates机构分析师,我的创业企业Applied Semantics2003年被谷歌收购,是谷歌Adsense概念创造者之一。现着重投资互联网领域,对中国互联网和网络新媒体有深刻研究。我写的《零重力1.0》和《零重力2.0》成为彭博社最畅销书籍,比尔盖茨、杨致远也读过我写的商业报告。在中国,我给网易科技独家供稿。hapn.cool try it!

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3万亿美元的 Shop.org峰会  

2009-09-25 00:22:21|  分类: 默认分类 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

拉斯维加斯向来欢迎寻求刺激的人,模仿猫王,半夜和陌生人结婚,甚至马戏团比赤日下晒太阳旅客还多。只有921号初来乍到的一支队伍在很多方面显得更为重要。不过,乍眼看去,似乎也不怎么显眼。

3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客

要是您认为有这么一支队伍支撑着大部分全球经济的增长,年销售额达到3万亿美元之多,那么谁是这支队伍呢?零售大军。事实上,全球250强零售商,每年就可以创造出3万亿美元以上的销售额(资料来源:底特律)。停下来仔细想想,您就会发现,这个小城无论是商店运营,还是就业状况,都依靠这个全球产业的支撑。

3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客

世界经济就是消费经济,从索韦托到上海,从纽约到内罗毕,无一例外。许多行业都有峰会。各个国家也纷纷效仿。达沃斯论坛,八国集团峰会,联合国,就连音乐也有格莱美和影视音乐大奖。不过在我看来,世界领导应该真正关注一下零售商的活动。零售业牵动经济发展,经济发展牵动民意。

Shop.org峰会是零售业的年度盛会,与会人积极讨论事物本质,流行趋势,如何讨好顾客,如何在各种情况下发展消费经济。无论如何,事实就是,人们需要购物,想要购物。当然,预算有限。但是正是衣食住行主宰着世界的运行。这不是消费主义,更像是年老色衰的顾客,走过风华正茂,最终往昔不再。

 Shop.org峰会上面还有一些饶有趣味的会议,比如:

 921周一的Bootcamp会议讨论社会媒体(社会媒体真的不会赔钱吗?)

3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客

 认为消费者就是为了省钱?考虑一下Gilt和其他的购物俱乐部,看上去挺有意思。

 再没有水泥砖块与单击双击之分。零售商渠道多元化。我倒是想听听他们的说法:真的管用吗?(还是亚马逊抢了他们的饭碗?)

3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客

 移动商务。全球手机差不多有10亿台手机,手机新功能包括手机支付和手机购物,价格对比(可是,何时才是手机时代的全盛时期呢?)

 eBay会不会成为下一波商业浪潮中的一个因素?(其CEO将会谈论趋势,但是我更想听听未来十年eBay将如何竞争)

  这些仅仅是多场会议中的一部分而已,其他还有展览会,买家卖家购买彼此的商品与服务。

  3万亿美元唾手可得,这个队伍的决定将影响全球消费者。拉斯维加斯万岁! 
(刘可微/翻译)


附:英文原文
Las Vegas has long played host to high rollers, Elvis impersonators, midnight marriages between complete strangers, and more circus acts than tourists baking in the desert sun. Only the crew rolling into town September 21 actually in many ways is more important than any of them. It may not seem so on first note.
3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客


But if you consider that the group assembling is actually powering much of the world's economy, to the tune of $3 trillion in annual industry sales. Who is that group? Retail. The top 250 retailers, in fact, generate $3+ trillion in annual sales (source: Deloitte). And when you stop to think about it, your humble little town relies on this global industry from the shops to the jobs.


3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客
The world is a consumer economy, from Soweto to Shanghai, New York to Nairobi. Lots of industries have Summits. Countries do also. Davos, G8. United Nations. Heck, even music has the Grammys and VMAs. But from my perspective it would behoove the world's leaders to really pay attention to what retailers are doing. As retail goes, so goes economies. As economies go, so go public opinion.

The Shop.org Summit is the retail industry's annual get together to discuss what's what, what's hot and not, how to make customers happy, and basically keep the consumer economy moving in good, bad and Clint Eastwood times (as in ugly). For as ugly as ugly gets, fact is people need (and want) to shop. Yes, budgets are tight. But clothing, food, transport, goods of all kinds are what makes the world go round. It's not "consumerism", more like plain old consumer, from green to lean and mean.

Some of the more interesting sessions on tap for Shop.org's Summit include:

-The kickoff Bootcamp Monday Sept 21 that talks about social media (is social media really paying off?)
3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客


-think consumers are all about saving pennies? consider Gilt and other buying clubs...looks interesting

-no longer bricks and mortar versus clicks...retailers are now multi-channel and I want to hear what thay have to say, if it's working (or is Amazon eating their lunch?)
3亿美元的 Shop.org峰会 - Steve Harmon  - 史蒂夫·哈蒙独家中文博客


-mobile commerce...there's about 1 billion mobile phones in the world, new uses for the phone include payments and shopping, comparison pricing (when does it hit primetime?)

-can eBay be a factor in the next wave of commerce? (its CEO will talk about trends, but I'd like to hear how eBay competes in the next decade)

These are just some of many, including an expo floor where retailers and vendors look to sell each other their own goods and services.

$3 trillion is up for grabs and how this group decides will effect consumers everywhere.  Viva Las Vegas.
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